Community Economy
Community Economy
Your community may be your most under-used business asset.
Most organisations treat their people as something to broadcast to: a mailing list, a WhatsApp group, a database, a follower count or a list of event attendees. We see something different. A well-designed community is an economic system, where participation creates value for the member and for the organisation behind it.
A community becomes economically powerful when participation creates value for both the member and the organisation behind the community.
Ten engines a community
Ten engines a community can become
A customer engine
Members who buy, return and stay.
A knowledge engine
What everyone knows, available to anyone who needs it.
A talent engine
Skills found, developed and placed.
A referral engine
Members who bring in members.
A sales engine
Trust that shortens every sale.
A product innovation engine
Ideas from the people who use the product.
A market intelligence engine
Early signals from the field.
A collaboration engine
projects formed across organisations.
A business ecosystem
Partners, suppliers and customers in one network.
An intelligence engine
All of the above, learning together.
Business models
Business models we design
There is no single right model. We choose and combine models to fit each community’s purpose, members and stage.
Membership
Free, freemium, paid, tiered, corporate and institutional.
Recurring
Subscriptions and premium services.
Exchange
Transaction fees and marketplace commissions.
Partnerships
Sponsorship, advertising, referral and affiliate revenue.
Programmes
Events, courses and knowledge products.
From transactions to relationships
From transactions to relationships
Sell
to people
Subscribe
to a service
Belong
to a community
Create
value together
Get in Touch
Find the value your
community could create.
Design your community’s business model with us.